Company News, New Products

Olaplex Expands with Silicone-Free Hair Serum

Expects sales to surge due to international expansion in 2022.

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By: TOM BRANNA

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Olaplex is launching its ninth SKU next week. No. 9 Bond Protector Nourishing Hair Serum is silicone-free and costs $28. It will be available at www.olaplex.com and at www.Sephora.com. The good times keep rolling for the company. Last year, Olaplex’s sales more than doubled to $598.4 million. In 2022, the company expects sales to climb somewhere between $796 and $826 million, helped by international expansion through Sephora partnerships and European professional business. In an earnings c...

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